The Services
VISUAL AESTHETICS + DESIGN THINKING = CREATIVITY
The approach that guides the work process is focused on simplifying things and searching and putting value into what is genuine in each project.
This is achieved thanks to, on the one side, a specific, rational and link-generating work methodology for the concept creation, and on the other side, thanks to creativity and to giving shape to ideas in an artsy and emotional way when the project allows it.
Maldonado studio believes it is essential to flow with the individualities or needs that each project presents, but always with the support of a good basic methodology.
Visual Art
/ Custom illustration
/ editorial & brand illustration
/ ARTISTIC PROJECTS
Judit’s illustration style is defined for maintaining that human touch, warmth and gesture of traditional analog painting and drawing even when using the digital tools that today's world brings us.
To merge the tangible world with the intangible (digital) and capture those textures and gestures of the stroke within the digital environment is the studio's hallmark.
Graphic design
/ Custom graphic assets & brand collaterals
/ Brand support (monthly retainer)
/ BRAND IDENTITY PACKAGES
These branding packages are designed for brands who are wanting to carve out their visual space in the world. These will equip you with every element you need to share your business with the world - but the true beauty of it can be found in the genuineness of your brand that we will make visible.
We thoughtfully conceptualise, carefully craft and hand-deliver your brand assets so you have a comprehensive brand identity that will empower your business.
– KEY PACK (4-6 weeks)
Concept creation
Primary & secondary logo
Visual identity
Color palette definition
Font selection
Brand style guide
– MEDIUM PACK (6-8 weeks)
All the Key Pack elements +
2 brand illustrations
2 brand collaterals
– UPSCALE PACK (8-10 weeks)
All the Key Pack elements +
2 brand illustrations
2 brand collaterals
1 brand pattern
Social media kick off
The process
01
DISCOVER
We believe in telling your story the right way, so all projects begin with a deep dive where your past, present, and future are all fair game and equally telling.
02
CREATE
We start working on your concept development and after evaluate some creative proposals, we pick the best one and, after being approved, we design the whole set of elements that are part of the project.
03
polish
Once the design proposals are presented, we receive feedback from the customer and we revise the designs until perfect.
04
implement
Once everything is approved, you’ll receive all of the files and tools needed to successfully launch your project into the world.
